Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics

Simple item page
dc.contributor.authorGoenka, Shreyansen
dc.contributor.authorThomas, Manojen
dc.date.accessioned2022-12-14T13:20:17Zen
dc.date.available2022-12-14T13:20:17Zen
dc.date.issued2022-07en
dc.date.updated2022-12-14T01:17:05Zen
dc.description.abstractResearch has shown that conservatives tend to oppose the distribution of welfare to other people. However, are conservatives less likely than liberals to accept welfare for themselves? We find that the difference in liberals’ and conservatives’ welfare enrollment depends on whether the welfare program has a work requirement policy. A natural field experiment shows that when the supplemental nutritional program (SNAP) had a work requirement, liberals and conservatives were equally likely to enroll in this program. In the absence of a work requirement, conservatives were less likely than liberals to enroll in it. Follow-up experiments replicate this result and demonstrate the underlying mechanism: conservatives’ adherence to binding moral values (loyalty, authority, and purity; Graham, Haidt, and Nosek 2009) makes them hesitant to accept welfare without a work requirement. Policy makers can deploy marketing messages to mitigate this effect and boost conservatives’ enrollment in such welfare programs.en
dc.description.versionAccepted versionen
dc.format.extentPages 305-315en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1086/719586en
dc.identifier.eissn2378-1823en
dc.identifier.issn2378-1815en
dc.identifier.issue3en
dc.identifier.orcidGoenka, Shreyans [0000-0003-0048-5186]en
dc.identifier.urihttp://hdl.handle.net/10919/112881en
dc.identifier.volume7en
dc.language.isoenen
dc.publisherUniversity of Chicago Pressen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectWelfare programsen
dc.subjectLow-income consumersen
dc.subjectPolitical identityen
dc.subjectConservative ideologyen
dc.subjectMoral foundationsen
dc.titleAre Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politicsen
dc.title.serialJournal of the Association for Consumer Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2022-01-20en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Marketingen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
PoliticsWelfare_Goenka&Thomas_JACR2022.pdf
Size:
1.21 MB
Format:
Adobe Portable Document Format
Description:
Accepted version
Download

Collections

All Faculty Deposits
Scholarly Works, Department of Marketing