An application of behavioral decision theory to recreation site selection

Abstract

The purpose of this research was to provide an understanding of past efforts to predict recreation choice behavior. Additionally, from this past research in recreation and in the fields of psychology and consumer behavior, a lexicographic semi-order model was selected and tested for applicability in approximating recreation site choices.

Testinq this model required initial work in deciding upon physical, social, and managerial attributes of a recreation site which may be relevant to a choice decision. A framework was developed to analyze the multitude of studies dealing with recreation site attributes.

Using a microcomputer based data collection instrument in a laboratory situation, the lexicographic semi-order choice model was found to be successful in predicting the elimination of alternatives from a choice set. There was a negative relationship between the level of experience an individual had in backcountry use in the Southern Appalachians and the specificity with which they perceived attributes of the resource. The lexicographic semi-order choice model appears to be a feasible format for developing microcomputer-based decision aids for backcountry recreation site selection.