Smiley guests post long reviews!

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dc.contributor.authorLi, Chunhongen
dc.contributor.authorYe, Qiangen
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorLiu, Xianweien
dc.date.accessioned2022-01-13T14:31:58Zen
dc.date.available2022-01-13T14:31:58Zen
dc.date.issued2021-07-01en
dc.date.updated2022-01-13T14:31:53Zen
dc.description.abstractThe inclusion of a photo in users’ profile provides information about them and shows a higher sense of self-expression and potential engagement. On peer-to-peer rental platforms, profile images may be useful for hosts and guests to infer individual characteristics and expectations. We try to fill a gap in the literature by inferring guests’ posting behavior through their profile image. Using Airbnb data and deep learning techniques, our empirical analysis reveals that guests who upload profile images—especially profile images displaying happy emotions—are more involved in posting long reviews. As theoretical implications, these results add knowledge to the application of the Five Factor Model of Personality, deep learning, image recognition, and emotion recognition in hospitality. As managerial implications, the prediction of posting behavior through the mining of visual information can be a relevant tool in the age of big data.en
dc.description.versionAccepted versionen
dc.format.extent5 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 102963 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.ijhm.2021.102963en
dc.identifier.eissn1873-4693en
dc.identifier.issn0278-4319en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttp://hdl.handle.net/10919/107596en
dc.identifier.volume96en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000659531400012&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectSocial Sciencesen
dc.subjectHospitality, Leisure, Sport & Tourismen
dc.subjectSocial Sciences - Other Topicsen
dc.subjectAirbnben
dc.subjectReviewsen
dc.subjectProfile imageen
dc.subjectDeep learningen
dc.subjectPersonalityen
dc.subjectPHOTOSen
dc.subjectPERSONALITYen
dc.subjectTRUSTen
dc.subject1504 Commercial Servicesen
dc.subject1505 Marketingen
dc.subject1506 Tourismen
dc.subjectSport, Leisure & Tourismen
dc.titleSmiley guests post long reviews!en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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