Assessment of the Impact of Viticulture Extension Programs in Virginia

The study discussed in this article assessed the impact of Virginia Cooperative Extension (VCE) on the Virginia wine grape industry. An online survey was developed and administered to members of the Virginia Vineyards Association. The results indicate that the resources and recommendations VCE and Virginia Tech have provided have been beneficial to Virginia grape growers, although growers who operate larger farms, produce wine commercially, or have higher levels of viticulture training are less likely to benefit from the relevant programs. Growers operating near where the programs are often delivered and those with higher levels of experience have benefited the most.