Social Media as Time Suck: The Myth of Efficiency

A discussion of the pros and cons of using social media in academic libraries, and a case model of streamlining the process. I.e. Virginia Tech Libraries use Hootsuite as a social media manager, allowing a single librarian to maintain multiple social media channels at a several-posts-a-day pace without neglecting other areas of her work while still allowing for input by other Library members as time allows.