An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation

Simple item page
dc.contributor.authorMandrik, Carter A.en
dc.contributor.committeechairFern, Edward F.en
dc.contributor.committeememberCoupey, Eloiseen
dc.contributor.committeememberHarvey, Robert J.en
dc.contributor.committeememberAxsom, Danny K.en
dc.contributor.committeememberBrinberg, David L.en
dc.contributor.departmentMarketingen
dc.date.accessioned2014-03-14T20:11:03Zen
dc.date.adate2003-05-21en
dc.date.available2014-03-14T20:11:03Zen
dc.date.issued1999-06-15en
dc.date.rdate2003-05-21en
dc.date.sdate2003-04-27en
dc.description.abstractThis dissertation examines between-brand price premiums from an information processing perspective. A literature review is conducted in which price premiums are shown to depend on consumer's ability, motivation and opportunity to process information relevant to making between-brand judgments of value. A conceptual model is developed that incorporates these three constraints on brand information processing, but focuses on the antecedents of the motivation construct. An experiment is conducted that tests the effects on information processing of four antecedents to motivation: involvement, brand evaluation motive, economic concern, and need for cognition. Results show that involvement interacts with motive in its effect on information processing amount, but not on processing style. Need for cognition is positively related to both amount and style of processing, but the economic concern results were mixed. Finally, implications of the results are discussed and future research directions suggested.en
dc.description.degreePh. D.en
dc.identifier.otheretd-04272003-211725en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04272003-211725/en
dc.identifier.urihttp://hdl.handle.net/10919/27359en
dc.publisherVirginia Techen
dc.relation.haspartdissfinal_pls.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectinformation processing modelen
dc.subjectbrand equityen
dc.subjectprice premiumsen
dc.subjectexperimenten
dc.subjectbrand and attribute processingen
dc.titleAn Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivationen
dc.typeDissertationen
thesis.degree.disciplineMarketingen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
dissfinal_pls.pdf
Size:
613.16 KB
Format:
Adobe Portable Document Format
Download

Collections

Doctoral Dissertations