Are Virtual Events Killing FOMO?
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Date
2020-06-15
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EventMB
Abstract
With the switch into a primarily virtual world, we are entering a seismic shift in the industry. FOMO is fading due to the great accessibility of virtual events and it is exposing the flaws of live events to event owners, attendees, and sponsors. On the contrary, the virtual events experience is giving the industry an unprecedented opportunity to showcase itself. This has allowed a total transformation of the hierarchy of needs. Before virtual events, people valued events for content, networking, and entertainment. Now the attendees focus on meaningful connections, entertainment, and content.