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Vaccination Persuasion Online: A Qualitative Study of two Provaccine and two Vaccine Skeptical Websites

dc.contributor.authorGrant, Leonard Francis IIIen
dc.contributor.authorHausman, Bernice L.en
dc.contributor.authorCashion, Margareten
dc.contributor.authorLucchesi, Nicholasen
dc.contributor.authorPatel, Kelseyen
dc.contributor.authorRoberts, Jonathanen
dc.date.accessioned2017-11-02T19:21:04Zen
dc.date.available2017-11-02T19:21:04Zen
dc.date.issued2015en
dc.description.abstractCurrent concerns about vaccination resistance often cite the Internet as a source of vaccine controversy. Most academic studies of vaccine resistance online use quantitative methods to describe misinformation on vaccine-skeptical websites. Findings from these studies are useful for categorizing the generic features of these websites, but they do not provide insights into why these websites successfully persuade their viewers. To date, there have been few attempts to understand, qualitatively, the persuasive features of provaccine or vaccine-skeptical websites. The purpose of this research was to examine the persuasive features of provaccine and vaccine-skeptical websites. The qualitative analysis was conducted to generate hypotheses concerning what features of these websites are persuasive to people seeking information about vaccination and vaccine-related practices.en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.2196/jmir.4153en
dc.identifier.issue5, e133en
dc.identifier.urihttp://hdl.handle.net/10919/79928en
dc.identifier.urlhttp://www.jmir.org/2015/5/e133/en
dc.identifier.volume17en
dc.language.isoenen
dc.publisherJournal of Medical Internet Researchen
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/en
dc.subjectvaccinationen
dc.subjectcommunicationen
dc.subjectInterneten
dc.subjectsocial networkingen
dc.subjectWeb 2.0en
dc.subjectqualitative researchen
dc.titleVaccination Persuasion Online: A Qualitative Study of two Provaccine and two Vaccine Skeptical Websitesen
dc.title.serialJMIR: Journal of Medical Internet Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten

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