Hotels to OTAs: "Hands off my rates!" The economic consequences of the rate parity legislative actions in Europe and the US

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dc.contributor.authorSharma, Abhinaven
dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2024-08-05T17:13:15Zen
dc.date.available2024-08-05T17:13:15Zen
dc.date.issued2019-12-01en
dc.description.abstractThe objective of this research is to analyze the impact of the legislative actions regarding rate parity agreements on the market value of hotels and online travel agents in Europe and the USA. Rate parity clauses (uniform hotel room pricing across channels), have been solved differently depending on the countries: while several European countries have outlawed rate parity clauses, the legal status of rate parity has been reaffirmed by courts in the United States. However, whether rate parity is good for hotel and OTA performance is not completely understood. Drawing from Rochet and Tirole's (2003) theory of two-sided markets and using a market value based measure of performance, this study examines in a 2 × 2 framework the effects of the contrasting legislative outcomes in Europe and the United States on hotels and OTAs. The results show coherent outcomes in both continents: rate parity is beneficial to OTAs but not to hotels.en
dc.description.versionAccepted versionen
dc.format.extentPages 427-434en
dc.format.extent8 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2019.06.009en
dc.identifier.eissn1879-3193en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120849en
dc.identifier.volume75en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000483423200036&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectOnline travel agentsen
dc.subjectOTAen
dc.subjectRate parityen
dc.subjectTwo-sided network theoryen
dc.titleHotels to OTAs: "Hands off my rates!" The economic consequences of the rate parity legislative actions in Europe and the USen
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2019-06-13en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen
pubs.organisational-group/Virginia Tech/Graduate studentsen
pubs.organisational-group/Virginia Tech/Graduate students/Doctoral studentsen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB doctoral studentsen

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