Foreign expansion strategy and performance

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dc.contributor.authorMas-Ruiz, Francisco J.en
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorRuiz-Moreno, Felipeen
dc.date.accessioned2024-07-26T19:50:56Zen
dc.date.available2024-07-26T19:50:56Zen
dc.date.issued2002-08-01en
dc.description.abstractThe aim of this study is to examine the determining factors of a firm's performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology employed uses the event-study to estimate the excess of returns generated by its shares on the Stock Market, based on a sample, of 35 expansion announcements into external markets corresponding to 11 diversifying companies. A regression analysis is also carried out to examine the impact of these factors, market, product and company, on the excesses in returns observed. The empirical application, carried-out in Spain, has allowed us to detect that, on average, the impact of the news about a company's expansion on the returns on its shares is positive; its determining factors being the speciality of the product offered and the level of development in the target country.en
dc.description.versionAccepted versionen
dc.format.extentPages 348-368en
dc.format.extent21 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1108/02651330210435663en
dc.identifier.issn0265-1335en
dc.identifier.issue4-5en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120716en
dc.identifier.volume19en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000179417600002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectinternational marketingen
dc.subjectgrowthen
dc.subjectdiversificationen
dc.titleForeign expansion strategy and performanceen
dc.title.serialInternational Marketing Reviewen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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