Identification of environmental factors that influence the choice of franchising methods of U.S. restaurant companies in Pan Pacific region

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dc.contributor.authorBosereewong, Vipapornen
dc.contributor.committeechairKhan, Mahmood A.en
dc.contributor.committeememberMcCleary, Ken W.en
dc.contributor.committeememberMurrmann, Suzanne K.en
dc.contributor.committeememberChon, Kye-Sungen
dc.contributor.committeememberUmbreit, W. Terryen
dc.contributor.departmentHotel, Restaurant, and Institutional Managementen
dc.date.accessioned2014-03-14T21:23:03Zen
dc.date.adate2005-11-10en
dc.date.available2014-03-14T21:23:03Zen
dc.date.issued1994-02-02en
dc.date.rdate2005-11-10en
dc.date.sdate2005-11-10en
dc.description.abstractFranchising has become a proven and acceptable method of distributing products and services for both domestic and foreign markets. The pressures on franchisors to search for foreign markets have led to heightened interest in international franchising. According to Franchising in the Economy (1990), restaurants of all types rank number one, followed by business aids and services. Therefore, the restaurant industry leads the domain of business in international franchising. The primary objective of this study was to develop a model based on experts' opinion for the selection of different franchising methods to be used as a guideline for restaurant companies that plan to franchise internationally. Environmental factors that affect international franchising in the Pan Pacific region are identified. The major methods used in franchising are: 1. direct franchising, 2. master franchise agreements, and 3. joint venture agreements. The recommendation of the most popular franchising methods for Singapore, Korea, Thailand, and Malaysia are studied.en
dc.description.degreePh. D.en
dc.format.extentxi, 210 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-11102005-141110en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-11102005-141110/en
dc.identifier.urihttp://hdl.handle.net/10919/40304en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V856_1994.B674.pdfen
dc.relation.isformatofOCLC# 30715232en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V856 1994.B674en
dc.subject.lcshFranchises (Retail trade) -- Pacific Areaen
dc.subject.lcshMarketing -- Pacific Area -- Decision makingen
dc.subject.lcshRestaurant management -- United States -- Decision makingen
dc.titleIdentification of environmental factors that influence the choice of franchising methods of U.S. restaurant companies in Pan Pacific regionen
dc.typeDissertationen
dc.type.dcmitypeTexten
thesis.degree.disciplineHotel, Restaurant, and Institutional Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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Doctoral Dissertations
Theses and Dissertations, Hospitality and Tourism Management (HTM)