dc.contributor.author	Endo, Seiji	en
dc.contributor.committeechair	Kincade, Doris H.	en
dc.contributor.committeemember	Murrmann, Suzanne K.	en
dc.contributor.committeemember	Chen-Yu, Jessie H.	en
dc.contributor.committeemember	Norton, Marjorie J. T.	en
dc.contributor.committeemember	Giddings, Valerie L.	en
dc.contributor.department	Near Environments	en
dc.date.accessioned	2014-03-14T20:10:42Z	en
dc.date.adate	2000-04-26	en
dc.date.available	2014-03-14T20:10:42Z	en
dc.date.issued	2000-04-21	en
dc.date.rdate	2001-04-26	en
dc.date.sdate	2000-04-25	en
dc.description.abstract	In the present market place situation, a consumer's main contact with manufacturing (i.e., the production process) is through retailers or other middlemen, such as mail order catalog companies. Consumers rarely complain, but when they do, consumers complain to or request information from retailers about products (Kincade, Redwine, & Hancock, 1992). Manufacturers rarely receive information directly from consumers. Instead, they get second-hand reports from retailers or they get no information at all. The purpose of this research was to explore the relationship between manufacturers and consumers during the relationship process using a mixed design of preexperimental research and panel analysis with in-depth interview. The major research question is: What will happen in the Relationship Spiral Model when the consumer becomes a part of the manufacturer /consumer relationship? Twenty female participants, out of 35 who answered the screening questionnaire, were selected from students and acquaintances of the researcher in Blacksburg, VA. For the experiment, a simulated web site was used by a consumer (i.e., participant) to order two pair of customized shoes based on each consumer's needs. In the preexperimental design for this study, a longitudinal case study with a panel study technique, as described by Babbie (1999) and Creswell (1994), was utilized to investigate consumer characteristics (i.e., demographics, shopping orientation, expectation, and experience), goods and service in encounter, and direct communication over time. The following procedure was conducted: (a) interviewing the subjects, (b) transcribing tapes and field notes, (c) segmenting data, (d) de-contextualizing data, (e) coding data, and (f) re-contextualizing data. Interpretational qualitative analysis was utilized for data analysis in this study. As a result of recontextualization of the interview scripts, the Relationship Spiral Model emerged from the data. Four sub-models for four groups were refined according to the data from the Relationship Spiral Model. Further analysis was conducted on sub-models. Consumers are constantly changing and have multiple selection criteria. These criteria are constantly changing based on expectations, experiences and other situational variables.	en
dc.description.degree	Ph. D.	en
dc.identifier.other	etd-04252000-18560048	en
dc.identifier.sourceurl	http://scholar.lib.vt.edu/theses/available/etd-04252000-18560048/	en
dc.identifier.uri	http://hdl.handle.net/10919/27232	en
dc.publisher	Virginia Tech	en
dc.relation.haspart	6bib.PDF	en
dc.relation.haspart	5.pdf	en
dc.relation.haspart	4.pdf	en
dc.relation.haspart	123.pdf	en
dc.relation.haspart	etd.PDF	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Services	en
dc.subject	Relationship Marketing	en
dc.subject	Manufacturing Systems	en
dc.title	Long-Term Relationship between Footwear Manufacturer and Consumers: Relationship Spiral Model of Encounter for Services and Goods through Internet Shopping	en
dc.type	Dissertation	en
thesis.degree.discipline	Near Environments	en
thesis.degree.grantor	Virginia Polytechnic Institute and State University	en
thesis.degree.level	doctoral	en
thesis.degree.name	Ph. D.	en

Long-Term Relationship between Footwear Manufacturer and Consumers: Relationship Spiral Model of Encounter for Services and Goods through Internet Shopping

Files

Original bundle

Collections