An accountability evaluation for the industry's responsible use of brand mascots and licensed media characters to market a healthy diet to American children
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Date
2015-06-01
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Publisher
Wiley-Blackwell
Abstract
Description
Keywords
Endocrinology & Metabolism, Accountability, brand mascots, media characters, food environments, COMMERCIAL PROMOTION, WEB SITES, FOOD, FRAMEWORK, ADOLESCENTS, TELEVISION, CEREALS, POLICY