VTechWorks staff will be away for the Thanksgiving holiday beginning at noon on Wednesday, November 27, through Friday, November 29. We will resume normal operations on Monday, December 2. Thank you for your patience.
 

An Evaluation of the Organizational and Interpersonal Communication Strategies Used by a Major Forest Products Firm in East Tennessee

Simple item page
dc.contributor.authorPlyler, Jennifer Leeen
dc.contributor.committeechairShaffer, Robert M. Jr.en
dc.contributor.committeememberSmith, Robert M.en
dc.contributor.committeememberRich, Richard C.en
dc.contributor.committeememberHolloway, Rachel L.en
dc.contributor.committeememberHaney, Harry L. Jr.en
dc.contributor.departmentForestryen
dc.date.accessioned2014-03-14T20:21:56Zen
dc.date.adate1997-04-24en
dc.date.available2014-03-14T20:21:56Zen
dc.date.issued1997-04-24en
dc.date.rdate1997-04-24en
dc.date.sdate1998-07-20en
dc.description.abstractFifty-four community leaders from Anderson, Campbell, Cocke, and Scott Counties, Tennessee, participated in two in-depth interviews and a mail questionnaire over a 17-month period aimed at assessing the communication efforts of Champion International Corporation's East Tennessee Expansion Project. The East Tennessee Expansion Project was centered around CIC's purchasing 85,000 acres of forestland and building a chipmill in east Tennessee. The coorientational variables of accuracy and agreement were measured, and the channels most likely to increase scores on these variables were identified. The results indicated that CIC failed to accurately measure the coorientational variables prior to the East Tennessee Expansion Project to determine if the campaign was necessary. In fact, the land purchase and chipmill may have been non-issues. Instead, it appeared that the East Tennessee Expansion Project should have focused communication efforts on the Canton, North Carolina, papermill and Pigeon River issues. The channel type most likely to increase accuracy for community leaders was a combination of interpersonal and mass media channels, while agreement was more likely to occur with an interpersonal channel. While a general level of accuracy and agreement was achieved, a more precise measure of these coorientational variables indicated that agreement and accuracy were generally low.en
dc.description.degreePh. D.en
dc.identifier.otheretd-4157212439741131en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-4157212439741131/en
dc.identifier.urihttp://hdl.handle.net/10919/30514en
dc.publisherVirginia Techen
dc.relation.haspartplyler.PDFen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectforest products industryen
dc.subjectcommunicationen
dc.titleAn Evaluation of the Organizational and Interpersonal Communication Strategies Used by a Major Forest Products Firm in East Tennesseeen
dc.typeDissertationen
thesis.degree.disciplineForestryen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
plyler.PDF
Size:
601.45 KB
Format:
Adobe Portable Document Format
Download

Collections

Doctoral Dissertations