dc.contributor.author	Lekagul, Apichoke	en
dc.contributor.committeechair	Miller, Patrick A.	en
dc.contributor.committeemember	Dyck, Robert G.	en
dc.contributor.committeemember	Littlefield, James E.	en
dc.contributor.committeemember	Sewell, Edward H. Jr.	en
dc.contributor.committeemember	Bohland, James R.	en
dc.contributor.department	Environmental Design and Planning	en
dc.date.accessioned	2014-03-14T20:08:02Z	en
dc.date.adate	2002-03-08	en
dc.date.available	2014-03-14T20:08:02Z	en
dc.date.issued	2002-02-21	en
dc.date.rdate	2003-03-08	en
dc.date.sdate	2002-03-07	en
dc.description.abstract	The objectives of this dissertation are to: 1) identify the aspects of shopping environments that are important to people; and 2) identify strategies to maintain the cultural relevance and viability of traditional marketplaces in the new global economy. This dissertation uses a Content Identifying Methodology (CIM) to determine preferences of general Thai shoppers for different shopping environments in Bangkok, Thailand. The procedures include preference rating, scene description, and respondents' background surveys. Data were analyzed using factor analysis, content analysis, Analysis of Variance (ANOVA), canonical correlation analysis, and Multivariate Analysis of Variance (MANOVA). In addition, interviews with designers and developers of shopping environments are used to establish implications for future development, design, and renovation of shopping environments. Three major factors, environmental, shopping, and background, were found to influence preferences for shopping environments. The environmental factors include the perceived environmental types; spacious and well-organized spatial configurations; physical content, such as fresh products, vegetation, and sitting areas; and environmental conditions, such as maintenance level, crowdedness, and cool temperatures. Shopping factors include recreational and value shopping. Respondent's background factors include shopping behaviors and socio-economic backgrounds, such as age and household economic status. Shoppers prefer certain shopping environments based on their shopping purpose: recreational versus value shopping. Recreational shopping appeals to young, single, and big group shoppers at modern malls, which provide the most opportunities for exploring, recreating, and socializing. Value shopping appeals to older, married, and large family shoppers at traditional markets that offer the high quality fresh products at low price. The dissertation's findings are consistent with previous studies and support theoretical explanations in the environmental perception and assessment field. Coherence, complexity, legibility, and mystery, and the concept of affordance influence preference; and are useful in making recommendations. The results indicate that, by identifying the preferences and perceptions of Thai shoppers, it is possible to preserve important aspects of the traditional Thai marketplace. This is achieved by incorporating aspects of traditional Thai markets into new shopping environments; and enhancing existing traditional markets to give them broader appeal and make them more viable in today's economy.	en
dc.description.degree	Ph. D.	en
dc.identifier.other	etd-03072002-181243	en
dc.identifier.sourceurl	http://scholar.lib.vt.edu/theses/available/etd-03072002-181243/	en
dc.identifier.uri	http://hdl.handle.net/10919/26378	en
dc.publisher	Virginia Tech	en
dc.relation.haspart	08Bibliography.pdf	en
dc.relation.haspart	07Chapter6DiscussionandImplication.pdf	en
dc.relation.haspart	03Chapter2Context.pdf	en
dc.relation.haspart	04Chapter3LiteratureReview.pdf	en
dc.relation.haspart	02Chapter1Introduction.pdf	en
dc.relation.haspart	01TitleAbstractIndex.pdf	en
dc.relation.haspart	10CurriculumVitae.pdf	en
dc.relation.haspart	09Appendixes.pdf	en
dc.relation.haspart	05Chapter4Methodology.pdf	en
dc.relation.haspart	06Chapter5Results.pdf	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Traditional Environment	en
dc.subject	Perception	en
dc.subject	Preference	en
dc.subject	Preservation	en
dc.subject	Traditional Marketplace	en
dc.subject	Shopping Environment	en
dc.subject	Vernacular Environment	en
dc.subject	Thailand	en
dc.subject	Bangkok	en
dc.title	Toward Preservation of the Traditional Marketplace: A Preference Study of Traditional and Modern Shopping Environments in Bangkok, Thailand	en
dc.type	Dissertation	en
thesis.degree.discipline	Environmental Design and Planning	en
thesis.degree.grantor	Virginia Polytechnic Institute and State University	en
thesis.degree.level	doctoral	en
thesis.degree.name	Ph. D.	en

Toward Preservation of the Traditional Marketplace: A Preference Study of Traditional and Modern Shopping Environments in Bangkok, Thailand

Files

Original bundle

Collections