Are Consumer Health Concerns Influencing Direct-From-Producer Purchasing Decisions?

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Date

2017

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Journal ISSN

Volume Title

Publisher

Cambridge University Press

Abstract

Research has shown health concerns may motivate consumers to purchase foods sold at direct market outlets, yet connections between management of specific diseases and food purchase decisions remain unclear. We utilize a two-step decision framework to evaluate whether family incidences of six illnesses (cancer, heart disease, diabetes, obesity, back/joint pain, and Alzheimer’s disease/dementia) affect decisions to buy food at farmers’ markets and farm stands.We find that cancer, diabetes, obesity, and back/joint pain influence the decision to purchase from farm stands. Disease incidences have varying directional effects on frequency of purchase for both farmers’ markets and farm stands.

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Keywords

Farmers’ markets, farm stands, food purchases, health

Citation