Social Media and Building a Connected College | 2017
| dc.contributor.author | Wertalik, Donna | en |
| dc.contributor.editor | Len Tiu Wright | en |
| dc.date.accessioned | 2018-01-13T00:56:54Z | en |
| dc.date.available | 2018-01-13T00:56:54Z | en |
| dc.date.issued | 2017-04-14 | en |
| dc.description.abstract | Social media and the access of social networking platforms through a variety of media are integral parts of almost every community today. To address the debate of drawbacks and benefits of social media best practices in higher education and beyond, this article presents research examining motivation and media usage patterns in a major business school. An online survey of the college’s stakeholders discovered behaviors associated with media usage, including how and why respondents use social platforms. Usage varied across education, entertainment, and human connection. Over a five 5-year period, interactions within these channels focused on by the college increased dramatically. | en |
| dc.description.notes | false (Extension publication?) | en |
| dc.description.version | Published version | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.issue | 1 | en |
| dc.identifier.orcid | Wertalik, D [0000-0001-9288-9801] | en |
| dc.identifier.uri | http://hdl.handle.net/10919/81759 | en |
| dc.identifier.volume | 4 | en |
| dc.language.iso | en | en |
| dc.relation.uri | http://www.tandfonline.com/doi/full/10.1080/23311975.2017.1320836 | en |
| dc.rights | In Copyright | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.title | Social Media and Building a Connected College | 2017 | en |
| dc.title.serial | Journal Cogent Business & Management | en |
| dc.type | Article - Refereed | en |
| dc.type.dcmitype | Text | en |
| dcterms.dateAccepted | 2017-04-14 | en |
| pubs.organisational-group | /Virginia Tech | en |
| pubs.organisational-group | /Virginia Tech/Pamplin College of Business | en |
| pubs.organisational-group | /Virginia Tech/Pamplin College of Business/Marketing | en |
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