Enhancing Art Gallery Visitors' Experiences through Audio Augmented Reality Technology

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dc.contributor.authorDam, Abhraneilen
dc.contributor.authorLee, Yeajien
dc.contributor.authorSiddiqui, Arshen
dc.contributor.authorLages, Wallace Santosen
dc.contributor.authorJeon, Myounghoonen
dc.date.accessioned2024-01-23T14:36:38Zen
dc.date.available2024-01-23T14:36:38Zen
dc.date.issued2023-11-23en
dc.description.abstractAudio Augmented Reality (AAR) applications are gaining traction, especially for entertainment purposes. To that extent, the current study explored its use and effectiveness in enhancing art gallery visitors’ experiences. Four paintings were selected and sonified using the Jython algorithm to produce computer generated music (Basic AAR); the audio was then further enhanced with traditional music by a musician (Enhanced AAR). Twenty-six participants experienced each painting in Basic, Enhanced, and No AAR condition. Results show that AAR cues had a significant effect on participants’ subjective feedback towards the paintings. Sentiment Analysis shows that participants mentioned significantly more positive words from Enhanced AAR than the others. Enhanced AAR also made participants express a sense of immersion, whereas Basic AAR made them concentrate more on forlorn aspects of the paintings. Findings from this study suggest ways to improve and customize AAR cues for different painting styles, and indicate the need for multi-modal augmentations.en
dc.description.versionPublished versionen
dc.format.extentPages 971-977en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1177/21695067231192706en
dc.identifier.eissn1071-1813en
dc.identifier.issn2169-5067en
dc.identifier.issue1en
dc.identifier.orcidJeon, Myounghoon [0000-0003-2908-671X]en
dc.identifier.urihttps://hdl.handle.net/10919/117600en
dc.identifier.volume67en
dc.language.isoenen
dc.publisherSAGEen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleEnhancing Art Gallery Visitors' Experiences through Audio Augmented Reality Technologyen
dc.title.serialProceedings of the Human Factors and Ergonomics Society Annual Meetingen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Engineeringen
pubs.organisational-group/Virginia Tech/Engineering/Industrial and Systems Engineeringen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Engineering/COE T&R Facultyen

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