The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case

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dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2024-07-31T17:35:38Zen
dc.date.available2024-07-31T17:35:38Zen
dc.date.issued2012-10-01en
dc.description.abstractThe objective of this article is to analyze the effect of winning the FIFA World Cup on the tourism market value, justified by the increase in brand knowledge experienced by the winning team's country. Filling this gap in research, the empirical analysis conducted on the victory of the Spanish National soccer team in the 2010 FIFA World Cup finds a significant increase in the Spanish tourism industry's market value, and shows that the results of individual World Cup matches also have an influence on tourism firm value: winning enhances and losing diminishes firm value, with both symmetric and asymmetric patterns. Important managerial implications are drawn and discussed. en
dc.description.versionAccepted versionen
dc.format.extentPages 503-510en
dc.format.extent8 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1016/j.omega.2011.10.002en
dc.identifier.issn0305-0483en
dc.identifier.issue5en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120805en
dc.identifier.volume40en
dc.language.isoenen
dc.publisherPergamon-Elsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000301614100001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectBrand equityen
dc.subjectFirm valueen
dc.subjectLoss aversionen
dc.subjectSports tourismen
dc.titleThe effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish caseen
dc.title.serialOmega-International Journal of Management Scienceen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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