Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

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dc.contributor.authorConsavage Stanley, Katherineen
dc.contributor.authorLeary, Nicoleen
dc.contributor.authorHolz, Adrienneen
dc.contributor.authorHedrick, Valisa E.en
dc.contributor.authorSerrano, Elena L.en
dc.contributor.authorKraak, Vivicaen
dc.date.accessioned2024-05-29T13:09:12Zen
dc.date.available2024-05-29T13:09:12Zen
dc.date.issued2024-05-24en
dc.description.abstractUnited States (U.S.) and global experts recommend that populations reduce red and processed meat (RPM) intake and transition to plant-rich, sustainable diets to support human and planetary health. A systematic scoping review was conducted to identify the landscape of media campaigns that promote plant-rich dietary patterns, traditional plant proteins, and novel plant-based meat alternatives (PBMA) and that encourage or discourage RPM products to Americans. Of 8321 records screened from four electronic databases, 103 records were included, along with 62 records from gray literature sources. Across 84 media campaigns (1917–2023) identified, corporate marketing campaigns (58.6%) were most prevalent compared to public information (13.8%), corporate sustainability (12.6%), countermarketing (5.7%), social marketing (4.6%), and public policy (4.6%) campaigns. Findings indicate that long-running corporate RPM campaigns, many with U.S. government oversight, dominated the landscape for decades, running alongside traditional plant protein campaigns. Novel PBMA campaigns emerged in the past decade. Many civil society campaigns promoted plant-rich dietary patterns, but few utilized social norm or behavior change theory, and only the Meatless Monday campaign was evaluated. The U.S. government, academia, businesses, and civil society should commit more resources to and evaluate the impact of media campaigns that support a sustainable diet transition for Americans, restrict and regulate the use of misinformation in media campaigns, and prioritize support for plant-based proteins and plant-rich dietary patterns.en
dc.description.versionPublished versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.3390/su16114457en
dc.identifier.eissn2071-1050en
dc.identifier.issue11en
dc.identifier.orcidHedrick, Valisa [0000-0002-1534-9198]en
dc.identifier.orcidHolz, Adrienne [0000-0002-9661-0721]en
dc.identifier.orcidKraak, Vivica [0000-0002-9303-5530]en
dc.identifier.urihttps://hdl.handle.net/10919/119157en
dc.identifier.volume16en
dc.language.isoenen
dc.publisherMDPIen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectsustainable dietsen
dc.subjectsustainable food marketingen
dc.subjectmedia campaignsen
dc.subjectplanetary healthen
dc.subjectplant-based proteinsen
dc.subjectplant-based meat alternativesen
dc.subjectred meaten
dc.titleExploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Reviewen
dc.title.serialSustainabilityen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Human Nutrition, Foods, & Exerciseen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen
pubs.organisational-group/Virginia Tech/Liberal Arts and Human Sciencesen
pubs.organisational-group/Virginia Tech/Liberal Arts and Human Sciences/Communicationen
pubs.organisational-group/Virginia Tech/Liberal Arts and Human Sciences/CLAHS T&R Facultyen

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