The impact of restaurant innovativeness on consumer loyalty: The mediating role of perceived quality

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dc.contributor.authorKim, Eojinaen
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorTang, Liangen
dc.date.accessioned2024-07-11T17:33:32Zen
dc.date.available2024-07-11T17:33:32Zen
dc.date.issued2021-01-07en
dc.description.abstractAlthough hospitality industry has consistently invested resources in innovation, the path by which a brand’s innovativeness influences consumers’ loyalty remains unclear. The purpose of this study is to establish a research model that represents the relationships of customers’ perceived restaurant’s innovativeness at brand level, perceived quality, and levels of loyalty. Specifically, five subdimensions (differentiation, dynamic brand, innovativeness brand, new leader, and idea generator) measure restaurant’s innovativeness at brand level. Perceived quality consists of the food and service aspects. The result shows that among brand innovativeness, differentiation predicts better loyalty whereas dynamic brand, innovativeness brand, new leader, and idea generator are less effective, with mediating effects of food quality and service quality. This outcome potentially expands the theoretical foundation of brand innovativeness in the hospitality discipline, while providing a promising marketing approach that empowers patrons with brand innovativeness through differentiation.en
dc.description.versionAccepted versionen
dc.format.extentPages 1464-1488en
dc.format.extent25 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 1096348020985586 (Article number)en
dc.identifier.doihttps://doi.org/10.1177/1096348020985586en
dc.identifier.eissn1557-7554en
dc.identifier.issn1096-3480en
dc.identifier.issue8en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.orcidKim, Eojina [0000-0001-6405-6933]en
dc.identifier.urihttps://hdl.handle.net/10919/120646en
dc.identifier.volume45en
dc.language.isoenen
dc.publisherSageen
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000610289500001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectrestaurant innovativenessen
dc.subjectconsumer loyaltyen
dc.subjectfood qualityen
dc.subjectservice qualityen
dc.subjectlodgingen
dc.titleThe impact of restaurant innovativeness on consumer loyalty: The mediating role of perceived qualityen
dc.title.serialJournal of Hospitality & Tourism Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2020-04-23en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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