Social and Personal Norms in Shaping Customers' Environmentally Sustainable Behavior in Restaurants' Social Media Communities

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dc.contributor.authorJang, Yoon-Jungen
dc.contributor.authorKim, Eojinaen
dc.date.accessioned2023-04-12T16:27:09Zen
dc.date.available2023-04-12T16:27:09Zen
dc.date.issued2023-04-09en
dc.date.updated2023-04-12T13:24:28Zen
dc.description.abstractThis study aimed to investigate how personal and social norms affect customer engagement with social media that promote environmentally sustainable behaviors. A self-administered survey of potential participants was conducted. Hypothesized relationships were tested using structural equation modeling and multigroup analysis. The findings confirmed the strong positive effect of social norms on customer engagement; this engagement had a significant influence on brand commitment and sustainable behavior. The moderating roles of social rewards were indicated by significantly greater effects of social norms on customer engagement in the high social reward group.en
dc.description.versionPublished versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationJang, Y.-J.; Kim, E. Social and Personal Norms in Shaping Customers' Environmentally Sustainable Behavior in Restaurants' Social Media Communities. Sustainability 2023, 15, 6410.en
dc.identifier.doihttps://doi.org/10.3390/su15086410en
dc.identifier.urihttp://hdl.handle.net/10919/114486en
dc.language.isoenen
dc.publisherMDPIen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectrestauranten
dc.subjectenvironmentally sustainable behavioren
dc.subjectsocial mediaen
dc.subjectpersonal normen
dc.subjectsocial normen
dc.titleSocial and Personal Norms in Shaping Customers' Environmentally Sustainable Behavior in Restaurants' Social Media Communitiesen
dc.title.serialSustainabilityen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten

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Journal Articles, Multidisciplinary Digital Publishing Institute (MDPI)
Scholarly Works, Hospitality and Tourism Management