Emotional Reasoning and Decision Making: understanding and regulating emotions that serve people's goals

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dc.contributor.authorPeter, Paula Caterinaen
dc.contributor.committeechairBrinberg, David L.en
dc.contributor.committeememberCoupey, Eloiseen
dc.contributor.committeememberJaccard, James J.en
dc.contributor.committeememberNakamoto, Kenten
dc.contributor.departmentMarketingen
dc.date.accessioned2014-03-14T20:10:14Zen
dc.date.adate2007-04-25en
dc.date.available2014-03-14T20:10:14Zen
dc.date.issued2007-04-11en
dc.date.rdate2010-04-25en
dc.date.sdate2007-04-20en
dc.description.abstractIncreasing physical activity and adopting a healthy diet have the goal to enhance consumer welfare. The goal of this set of studies is to contribute to a research agenda that tries to support and enhance the life of consumers, through the exploration of emotional intelligence as a new possible avenue of research related to consumer behavior and health. Four studies are proposed that look at the possibility to introduce emotional intelligence in decision making and performance related to health (i.e. adoption and maintenance of a healthy diet/weight). The findings suggest the salient role of emotional reasoning (i.e. understanding and regulation of emotions) on decision making and performance related to health. Training on emotional intelligence and health seems to activate mechanisms that help people to use their knowledge in the right direction in order to make better decisions and improve performance related to health (i.e. adoption/maintenance of healthy diet/weight).en
dc.description.degreePh. D.en
dc.identifier.otheretd-04202007-095255en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04202007-095255/en
dc.identifier.urihttp://hdl.handle.net/10919/27062en
dc.publisherVirginia Techen
dc.relation.haspartDissertationPaulaCPeter.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectdecision makingen
dc.subjectemotional intelligenceen
dc.subjectconsumer healthen
dc.titleEmotional Reasoning and Decision Making: understanding and regulating emotions that serve people's goalsen
dc.typeDissertationen
thesis.degree.disciplineMarketingen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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