Virtual Events Need a Better Business Model

There is still a long way to go to achieve success by holding virtual events. However, here are suggestions from the author in order to be a profitable and successful virtual event. First, be clear that your event is a conference or a tradeshow; that changes your strategy. Second, Consider a subscription model for ticketed events. (Use bundling) Third, build a community for regular events to reduce repeated labor. Fourth, prepare rewards to live attendence to get more attendee engagements. Lastly, offer better on-demand content and one-to-one meetings and networking.