Sustainability Communication in Hotels: The Role of Cognitive Linguistics

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dc.contributor.authorBernard, Shanielen
dc.contributor.authorRahman, Imranen
dc.contributor.authorDouglas, Aleciaen
dc.date.accessioned2024-07-09T19:30:09Zen
dc.date.available2024-07-09T19:30:09Zen
dc.date.issued2023-03-06en
dc.description.abstractEfficiently communicating sustainability initiatives is critical to generating positive attitudes and pro-environmental behavior in hotel consumers. However, research on the combined effect of various message factors to improve environmental message persuasiveness is scant. To fill this gap, two studies were conducted with a sample of onsite and online hotel guests to offer new insights into the combined effect of language design elements that identify connectives and prepositional phrases with message content as essential grounding components of persuasion. Our results demonstrate the effectiveness of restriction-based language design on booking intention through nuanced mechanisms involving perceived environmental performance, perceived greenwashing, and environmental concern. This study contributes to the growing literature on sustainability marketing by examining the design and integration of linguistic tools that hospitality managers can use in their sustainability communication campaigns. Additional practical and theoretical implications are provided.en
dc.description.versionPublished versionen
dc.format.extentPages 741-756en
dc.format.extent16 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1177/10963480231158757en
dc.identifier.eissn1557-7554en
dc.identifier.issn1096-3480en
dc.identifier.issue4en
dc.identifier.orcidBernard Simpson, Shaniel [0000-0003-0849-1169]en
dc.identifier.urihttps://hdl.handle.net/10919/120622en
dc.identifier.volume48en
dc.language.isoenen
dc.publisherSageen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectsustainability communicationen
dc.subjectgreen hotelsen
dc.subjectcognitive linguisticsen
dc.subjectsustainability marketingen
dc.subjectgreenwashingen
dc.titleSustainability Communication in Hotels: The Role of Cognitive Linguisticsen
dc.title.serialJournal of Hospitality and Tourism Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2022-01-01en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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