Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs
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Date
2015-02-01
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Publisher
Wiley-Blackwell
Abstract
Description
Keywords
Endocrinology & Metabolism, Brand mascots, Children, diet, food marketing, media characters, Animated Spokes-Characters, Television Advertisements, Licensed Characters, Snack Preferences, Trade Characters, Taste, Youth, Cues, Spokescharacters, Childhood