Facial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavior

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dc.contributor.authorPierce, Meghanen
dc.contributor.committeechairBrinberg, David L.en
dc.contributor.committeecochairBagchi, Rajeshen
dc.contributor.committeememberWeaver, Kimberlee D.en
dc.contributor.committeememberJaccard, James J.en
dc.contributor.departmentMarketingen
dc.date.accessioned2014-03-14T20:09:25Zen
dc.date.adate2012-05-02en
dc.date.available2014-03-14T20:09:25Zen
dc.date.issued2012-03-30en
dc.date.rdate2012-05-02en
dc.date.sdate2012-04-11en
dc.description.abstractEach time we meet a new person, we draw inferences based on our impressions. The first thing we are likely to notice is a person's face. The face functions as one source of information, which we combine with the spoken word, body language, past experience, and the context of the situation to form judgments. Facial expressions serve as pieces of information we use to understand what another person is thinking, saying, or feeling. While there is strong support for the universality of emotion recognition, the ability to identify and interpret facial expressions varies by individual. Existing scales fail to include the dynamicity of the face. Five studies are proposed to examine the viability of the Facial Expression Intelligence Scale (FEIS) to measure individual ability to identify and interpret facial expressions. Consumer behavior implications are discussed.en
dc.description.degreePh. D.en
dc.identifier.otheretd-04112012-141952en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04112012-141952/en
dc.identifier.urihttp://hdl.handle.net/10919/26786en
dc.publisherVirginia Techen
dc.relation.haspartPierce_ME_D_2012.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectfacial expressionsen
dc.subjectperson perceptionen
dc.subjectemotionen
dc.titleFacial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavioren
dc.typeDissertationen
thesis.degree.disciplineMarketingen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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