How Data Will Drive the Shift to Hybrid Events of Live and Virtual

This article summaries the speech of Jim Sharpe, the CEO of Aventri which is an event software company. Aventri has shifted its business to focus on the virtual and hybrid event after the virus caused huge cancellation of MWC 2020(Mobile World Congress). They came up with a platform that supports hybrid, virtual and live events in one place. Moreover, he said that data analysis will be an important part of event planning for planners to prove the ROI of event and to give more personalized experiences to attendees.