How have media campaigns been used to promote and discourage healthy and unhealthy beverages in the United States? A systematic scoping review to inform future research to reduce sugary beverage health risks
| dc.contributor.author | Kraak, Vivica | en |
| dc.contributor.author | Consavage Stanley, Katherine | en |
| dc.contributor.author | Harrigan, Paige B. | en |
| dc.contributor.author | Zhou, Mi | en |
| dc.coverage.country | United States | en |
| dc.date.accessioned | 2022-04-26T16:18:58Z | en |
| dc.date.available | 2022-04-26T16:18:58Z | en |
| dc.date.issued | 2022-02-09 | en |
| dc.description.abstract | Sugary beverage consumption is associated with many health risks. This study used a proof-of-concept media campaign typology to examine U.S. beverage campaigns that promoted healthy beverages and encouraged or discouraged sugary beverages. We used a three-step systematic scoping review to identify, organize, analyze, and synthesize evidence. Step 1 used Preferred Reporting Items for Systematic Review and Meta-Analysis Extension for Scoping Reviews (PRISMA-ScR) guidelines to search four electronic databases and gray literature through 2021. Step 2 categorized relevant media campaigns using a media campaign typology. Step 3 examined campaign evaluation outcomes. We identified 280 campaigns organized into six campaign typology categories. The media landscape was dominated by corporate marketing campaigns for branded sugary beverages (65.8%; n = 184) followed by public awareness (9.6%; n = 27), public policy (8.2%; n = 23), social marketing (7.1%; n = 20), corporate social responsibility (5.7%; n = 16), and countermarketing (3.6%; n = 10) campaigns. Evaluations for 20 unique campaigns implemented over 30 years (1992–2021) across 14 states showed reduced sugary beverage or juice and increased water or low-fat milk sales and intake. Positive short-term cognitive and mid–term retail and behavioral changes were reported. There was limited evidence for long-term policy, social norm, and population health outcomes. Future research is needed to use media campaigns in strategic communications to reduce sugary beverage health risks for Americans. | en |
| dc.description.version | Published version | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.doi | https://doi.org/10.1111/obr.13425 | en |
| dc.identifier.issue | 5 | en |
| dc.identifier.uri | http://hdl.handle.net/10919/109750 | en |
| dc.identifier.volume | 23 | en |
| dc.language.iso | en | en |
| dc.publisher | Wiley | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | advertising and marketing | en |
| dc.subject | healthy beverage behaviors | en |
| dc.subject | sugary beverages | en |
| dc.subject | U.S. media campaigns | en |
| dc.title | How have media campaigns been used to promote and discourage healthy and unhealthy beverages in the United States? A systematic scoping review to inform future research to reduce sugary beverage health risks | en |
| dc.title.serial | Obesity Reviews | en |
| dc.type | Article - Refereed | en |
| dc.type.dcmitype | Text | en |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Obesity Reviews - 2022 - Kraak - How have media campaigns been used to promote and discourage healthy and unhealthy.pdf
- Size:
- 17.49 MB
- Format:
- Adobe Portable Document Format
- Description:
- Published version
License bundle
1 - 1 of 1
- Name:
- license.txt
- Size:
- 1.5 KB
- Format:
- Item-specific license agreed upon to submission
- Description: