A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event studies in tourism and hospitality

Management decision assessment is fundamental for the future development of the market value of tourism and hospitality businesses. This article conducts a review of the literature on the event study methodology applied to tourism and hospitality—wherein we identify trends and categorize the main topics analyzed; and seeks to stimulate the use of this methodology to examine the drivers of firm value by outlining its key advantages and providing a step-by-step practical guidance. The article also launches the Annals of Tourism Research Curated Collection on drivers of firm value through event studies in tourism and hospitality. The Collection contains all past articles published in Annals of Tourism Research on the topic, and continues to grow as new articles are added.