Yield Management in Hotel Room Pricing With Online Channel Manager [Summary]

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Virginia Tech

The technology’s usage is increasing day by day in marketing distribution channels in the hospitality firms. The channel manager software is one of the application of the technology to efficiently improve the revenue in hotel marketing distribution channels. In this study, which examines whether the channel manager software is advantageous for the hotels and the online complex structure in the distribution channels by providing with effective control for the time saving and dynamic pricing contribution to operational activities. Hoteliers can achieve their full capacity with full efficiency by making critical and efficient dynamic pricing. It is seen that the hotels meet with negative factors especially in the processing of e-commerce sales marketing. In the study, secondary data and case studies were analyzed by literature review and the effects that could be attributed to business activities were determined.

Technology usage, Hotelier, channel manager