Yield Management in Hotel Room Pricing With Online Channel Manager [Summary]

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dc.contributor.authorHonerkamp, Yasineen
dc.date.accessioned2020-02-17T15:48:26Zen
dc.date.available2020-02-17T15:48:26Zen
dc.date.issued2020-02-12en
dc.description.abstractThe technology’s usage is increasing day by day in marketing distribution channels in the hospitality firms. The channel manager software is one of the application of the technology to efficiently improve the revenue in hotel marketing distribution channels. In this study, which examines whether the channel manager software is advantageous for the hotels and the online complex structure in the distribution channels by providing with effective control for the time saving and dynamic pricing contribution to operational activities. Hoteliers can achieve their full capacity with full efficiency by making critical and efficient dynamic pricing. It is seen that the hotels meet with negative factors especially in the processing of e-commerce sales marketing. In the study, secondary data and case studies were analyzed by literature review and the effects that could be attributed to business activities were determined.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/96856en
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectTechnology usageen
dc.subjectHotelieren
dc.subjectchannel manageren
dc.titleYield Management in Hotel Room Pricing With Online Channel Manager [Summary]en
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)