Accor, Marriott, Omni and IHG Join Hilton in Offering More Hybrid-Event Options

Abstract

Accor, Marriott, Omni and IHG have joined Hilton in the hybrid-event packaging sphere. In an effort to make planning during a pandemic a streamlined experience, all five major brands have offered similar, yet different packages. All brands focus on technology, yet differ in execution strategies. Accor, Marriott, Omni, IHG, and Hilton will look to their partnerships with suppliers to leverage the safest and most successful hybrid option for planners and attendees alike.