An analysis on the concentration–advertising relationship in the hospitality industry [Summary]

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Date
2020-03-06
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Publisher
Virginia Tech
Abstract

This paper empirically investigates the non-linear relationship between advertising and concentration in the hotel industry. Using data collected from the Taiwanese hotel industry, this paper finds that (1) the influence of concentration on advertising intensity is inverted U-shaped in the room service market and (2) concentration in the food and beverage markets has no significant effect on advertising intensity

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Keywords
advertising, hospitality
Citation