An analysis on the concentration–advertising relationship in the hospitality industry [Summary]
| dc.contributor.author | Honerkamp, Vincent | en |
| dc.date.accessioned | 2020-03-22T00:21:20Z | en |
| dc.date.available | 2020-03-22T00:21:20Z | en |
| dc.date.issued | 2020-03-06 | en |
| dc.description.abstract | This paper empirically investigates the non-linear relationship between advertising and concentration in the hotel industry. Using data collected from the Taiwanese hotel industry, this paper finds that (1) the influence of concentration on advertising intensity is inverted U-shaped in the room service market and (2) concentration in the food and beverage markets has no significant effect on advertising intensity | en |
| dc.identifier.uri | http://hdl.handle.net/10919/97403 | en |
| dc.language.iso | en | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | advertising | en |
| dc.subject | hospitality | en |
| dc.title | An analysis on the concentration–advertising relationship in the hospitality industry [Summary] | en |
| dc.type | Summary | en |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- An analysis on the concentration–advertising relationship in the hospitality industry..pdf
- Size:
- 166.99 KB
- Format:
- Adobe Portable Document Format
License bundle
1 - 1 of 1
- Name:
- license.txt
- Size:
- 1.5 KB
- Format:
- Item-specific license agreed upon to submission
- Description: