Web Reviews Influence on Expectations and Purchasing Intentions of Hotel Potential Customers [Summary]

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Date

2013

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Journal ISSN

Volume Title

Publisher

Virginia Tech

Abstract

The objective of the paper is to study the impact that hotel guests reviews posted on consumer-generated websites have on the consumer decision-making process and service expectations.

Description

Keywords

Electronic word-of-mouth (eWOM), Hotel reviews, Purchase intentions, Expectations

Citation