Pricing strategies on Airbnb: Are multi-unit hosts revenue pros? [Summary]
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Date
2018-10
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Publisher
Virginia Tech
Abstract
This study examined the effects of pricing strategies, including price positioning and dynamic pricing, on an Airbnb listing’s revenue with a particular interest on the performance difference between multi-unit and single-unit hosts. A series of econometric analyses were performed using a data set of 320,243 listings managed by 216,058 hosts in 10 major U.S. markets across a longitudinal period from October 2014 to July 2017.
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Keywords
Airbnb, Sharing economy, Pricing strategy, Positioning, Dynamic pricing, Multi-unit hosts