Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]

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dc.contributor.authorNoone, Breffni M.en
dc.contributor.authorMattila, Anna S.en
dc.date.accessioned2018-10-26T19:32:04Zen
dc.date.available2018-10-26T19:32:04Zen
dc.date.issued2009-06en
dc.description.abstractA decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two alternative price presentation strategies, a blended and a nonblended rate approach, and examine their effect on customers’ willingness to pay in the context of Internet-based reservation requests.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/85552en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectHotelsen
dc.subjectRevenue managementen
dc.subjectInterneten
dc.subjectBest available rate pricingen
dc.subjectPrice presentationen
dc.subjectWillingness to booken
dc.titleHotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]en
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeSummaryen
dc.type.dcmitypeTexten

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Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)