Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]
| dc.contributor.author | Noone, Breffni M. | en |
| dc.contributor.author | Mattila, Anna S. | en |
| dc.date.accessioned | 2018-10-26T19:32:04Z | en |
| dc.date.available | 2018-10-26T19:32:04Z | en |
| dc.date.issued | 2009-06 | en |
| dc.description.abstract | A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two alternative price presentation strategies, a blended and a nonblended rate approach, and examine their effect on customers’ willingness to pay in the context of Internet-based reservation requests. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/85552 | en |
| dc.language.iso | en_US | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | Creative Commons Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
| dc.subject | Hotels | en |
| dc.subject | Revenue management | en |
| dc.subject | Internet | en |
| dc.subject | Best available rate pricing | en |
| dc.subject | Price presentation | en |
| dc.subject | Willingness to book | en |
| dc.title | Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary] | en |
| dc.title.serial | International Journal of Hospitality Management | en |
| dc.type | Summary | en |
| dc.type.dcmitype | Text | en |