Event Technology As We Know It Is Over: Here’s What’s Next
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2020-07-01
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Abstract
Now that events are only happening online, we are witnessing a seismic market shake-up. Evidence shows it is unlikely to switch back to normal anytime soon. Virtual event platforms have harnessed more investor attention in four months than traditional event tech has in many years. Even though virtual events are all the talk, the reality is that the uncertainty of the coronavirus will keep hammering the event industry, making virtual events the only reliable solution for the foreseeable future.