How emotions influence trust in online transactions using new technology

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dc.contributor.authorTislar, C.en
dc.contributor.authorSterkenburg, J.en
dc.contributor.authorZhang, W.en
dc.contributor.authorJeon, Myounghoonen
dc.date.accessioned2025-01-08T13:44:03Zen
dc.date.available2025-01-08T13:44:03Zen
dc.date.issued2014-01-01en
dc.date.issued2014-10-17en
dc.description.abstractOnline trust has recently become a critical issue, due to widely publicized information leaks, account hacking, and privacy breaches. This study investigates whether or not emotions have effects on trust in online transactions, particularly when a new technology is involved. We explored the effects of happiness and sadness on participants' choice of a payment method for online transactions. Forty-four undergraduates participated in online transactions with a prototype webpage after either happiness or sadness induction, compared to a neutral group. Different emotion mechanisms would predict different effects of each emotion. Results showed that when the item cost was relatively low ($10), a higher percentage of participants in both emotion conditions selected a novel payment method than those in a neutral condition. With more expensive items ($50 and $100) the number of participants who chose the new option equally increased across all conditions because participants could benefit relatively a large amount of discount (10%) from the novel payment method. Various emotion mechanisms are discussed with our results.en
dc.description.versionPublished versionen
dc.format.extentPages 1531-1535en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1177/1541931214581319en
dc.identifier.eissn2169-5067en
dc.identifier.issn1071-1813en
dc.identifier.issue1en
dc.identifier.orcidJeon, Myounghoon [0000-0003-2908-671X]en
dc.identifier.urihttps://hdl.handle.net/10919/123936en
dc.identifier.volume2014-Januaryen
dc.language.isoenen
dc.publisherSAGE Publicationsen
dc.relation.urihttps://doi.org/10.1177/1541931214581319en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleHow emotions influence trust in online transactions using new technologyen
dc.title.serialProceedings of the Human Factors and Ergonomics Societyen
dc.typeArticleen
dc.type.dcmitypeTexten
dc.type.otherConference Proceedingen
pubs.organisational-groupVirginia Techen
pubs.organisational-groupVirginia Tech/Engineeringen
pubs.organisational-groupVirginia Tech/Engineering/Industrial and Systems Engineeringen
pubs.organisational-groupVirginia Tech/All T&R Facultyen
pubs.organisational-groupVirginia Tech/Engineering/COE T&R Facultyen

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