The Effects of Visual and Verbal Cues in Multimedia Instruction

dc.contributor.authorSteffey, Carrie Swanayen
dc.contributor.committeechairCennamo, Katherine S.en
dc.contributor.committeememberLockee, Barbara B.en
dc.contributor.committeememberBrown, Danielen
dc.contributor.committeememberSherman, Gregory P.en
dc.contributor.committeememberBurton, John K.en
dc.contributor.departmentTeaching and Learningen
dc.date.accessioned2014-03-14T20:08:05Zen
dc.date.adate2001-03-12en
dc.date.available2014-03-14T20:08:05Zen
dc.date.issued2001-02-09en
dc.date.rdate2002-03-12en
dc.date.sdate2001-03-09en
dc.description.abstractVarious forms of presenting content via computer differ in the number and quality of visual and verbal cues. Many of these cues such as eye contact, tone of voice, appearance, facial expressions, proximity, and gestures have been found to be beneficial to the learning process. This study seeks to uncover what effects multimedia instruction, which contain a high degree of visual and verbal cues, compared to multimedia instruction, which contains a low degree of visual and verbal cues, may have on college students perception of social presence, satisfaction with their instruction, motivation, and achievement. The relationships among these dependent variables were also investigated. One hundred and fifty students were randomly assigned to five treatment groups. The treatment groups received three computer based multimedia lessons that included either full visual and verbal cues (video), limited visual and full verbal cues (still picture with audio), limited visual cues and no verbal cues (still picture and text), no visual cues and full verbal cues (audio only), or no visual or verbal cues (text only). Results show no significant differences among treatment groups regarding social presence, motivation, satisfaction, and achievement. Significant correlations were found between social presence and satisfaction; social presence and motivation; satisfaction and motivation; and motivation and achievement. Correlations for social presence and achievement, and satisfaction and achievement were not significant. This study suggests that visual and verbal cues in multimedia may not be important for student learning. Further research using different lesson content and a revised social presence scale is encouraged.en
dc.description.degreePh. D.en
dc.identifier.otheretd-03092001-134749en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-03092001-134749/en
dc.identifier.urihttp://hdl.handle.net/10919/26394en
dc.publisherVirginia Techen
dc.relation.haspartDissertationITCBSREV3.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectmultimediaen
dc.subjectmotivationen
dc.subjectachievementen
dc.subjectsatisfactionen
dc.subjectsocial presenceen
dc.titleThe Effects of Visual and Verbal Cues in Multimedia Instructionen
dc.typeDissertationen
thesis.degree.disciplineCurriculum and Instructionen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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