Focus on Outcomes or on Effort: The Role of Self-efficacy on Influencing Expectations
| dc.contributor.author | Lee, Yong Kyu | en |
| dc.contributor.committeechair | Herr, Paul Michael | en |
| dc.contributor.committeechair | Bagchi, Rajesh | en |
| dc.contributor.committeemember | Cheema, Amar | en |
| dc.contributor.committeemember | Nakamoto, Kent | en |
| dc.contributor.committeemember | Bagchi, Rajesh | en |
| dc.contributor.department | Marketing | en |
| dc.date.accessioned | 2015-06-13T08:01:02Z | en |
| dc.date.available | 2015-06-13T08:01:02Z | en |
| dc.date.issued | 2015-06-12 | en |
| dc.description.abstract | In this dissertation, I investigate how differences in the manner via which individuals pursue goals (judging effort from outcome or outcome from effort) influences expectations (effort vs. outcome). In particular, I focus on the role of self-efficacy, and show that when individuals focus on outcomes, they take self-efficacy into consideration when assessing how much effort is needed. However, when focusing on effort, individuals do not take self-efficacy into consideration when making judgments of outcomes. Thus, I find that irrespective of differences in self-efficacy, individuals expect similar outcomes when effort invested is the same. I report findings from six studies, and discuss theoretical and managerial implications. | en |
| dc.description.degree | Ph. D. | en |
| dc.format.medium | ETD | en |
| dc.identifier.other | vt_gsexam:5193 | en |
| dc.identifier.uri | http://hdl.handle.net/10919/52941 | en |
| dc.publisher | Virginia Tech | en |
| dc.rights | In Copyright | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.subject | Goal-pursuit | en |
| dc.subject | Goal-setting | en |
| dc.subject | Self-efficacy | en |
| dc.subject | Expectations | en |
| dc.title | Focus on Outcomes or on Effort: The Role of Self-efficacy on Influencing Expectations | en |
| dc.type | Dissertation | en |
| thesis.degree.discipline | Business, Marketing | en |
| thesis.degree.grantor | Virginia Polytechnic Institute and State University | en |
| thesis.degree.level | doctoral | en |
| thesis.degree.name | Ph. D. | en |
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