Investigating the Faculty Behavioral Intentions to Adopt Learning Management Systems (LMSs) in a Higher Education Institution in Saudi Arabia

Abstract

Learning Management Systems (LMSs) have been an essential part of the e-Learning ecosystem since the 1990s. LMSs have been developed and widely adopted by higher education institutions around the world. Despite the instructional and financial benefits of using LMSs, the adoption and diffusion of LMSs by faculty members continues to be challenging in higher education institutions, and particularly in developing countries.

The purpose of this study is to determine the factors influencing the adoption of learning management systems (LMSs) by faculty members in Saudi Arabian higher education. The study employed a mixed method approach and applied the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore these factors. Specifically, the study aims to determine the extent at which Performance Expectancy (PE), Effort Expectancy (EE), Facilitating Conditions (FC), and Social Norms (SN) influence faculty members' Behavioral Intention (BI) to adopt the Blackboard LMS. It also examines the moderating roles of age, gender, experience, perceived voluntariness, and computer self-efficacy on Performance Expectancy (PE), Effort Expectancy (EE), Social Norms (SN), and Facilitating Conditions (FC). The results of the study revealed a strong and positive correlation between performance expectancy and behavioral intention for Blackboard usage. The study also found Effort Expectancy, Facilitating Conditions, and Social Norms to be significant predictors of Behavioral Intention for Blackboard usage. Additionally, the findings show no moderation effects of age, gender, perceived voluntariness, and computer self-efficacy on Performance

Expectancy, Effort Expectancy, Social Norms, and Facilitating Conditions. Experience was found to have a moderation effect on the relationship between Social Norms and Behavioral Intention.