A generalization of the FIFA World Cup effect

TR Number

Date

2018-06-01

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

The objective of this article is to explore the effect of the national soccer team's victory in the FIFA World Cup on the winning country's tourism. To test the generalization of the empirical results found so far, the four editions with available data since the 90s are analyzed. The conclusion shows that no generalized significant effect is identified, with the exception of the 2010 edition.

Description

Keywords

FIFA World Cup, Stock market, Brand knowledge, Image

Citation