A Key Question for Higher Education: Who are the customers?
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TR Number
Date
2003-04-01
Journal Title
Journal ISSN
Volume Title
Publisher
Annual Conference of the Production and Operations Management Society
Abstract
“Who are the main customers?” is a key question for any organization. In Higher Education, the question becomes more difficult, because its services answer different groups: students, employers, society/government and faculty. This paper analyzes the implications for the organization of education and research processes in higher education of their conflicting visions.
Description
Keywords
higher education system, education, higher--government policy, customers