The effects of managers' cultural distance, ethnocentrism, and quality-of-life (QOL) orientation on program standardization

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dc.contributor.authorYi, Tong-jinen
dc.contributor.committeechairSirgy, M. Josephen
dc.contributor.committeememberGanesan, Shankaren
dc.contributor.committeememberHauenstein, Neil M.A.en
dc.contributor.committeememberLittlefield, Jamesen
dc.contributor.committeememberOzanne, Julie L.en
dc.contributor.departmentBusinessen
dc.date.accessioned2014-03-14T21:12:15Zen
dc.date.adate2008-06-06en
dc.date.available2014-03-14T21:12:15Zen
dc.date.issued1996en
dc.date.rdate2008-06-06en
dc.date.sdate2008-06-06en
dc.description.abstractThe main purpose of this dissertation is to examine the effect of managerial attitudes on program standardization in international marketing. Three attitudinal variables have been identified as potential predictors of program standardization decisions: managers’ cultural distance, ethnocentrism, and quality-of-life (QOL) orientation. This dissertation empirically examines the effects of these managerial attitude variables on program standardization. It is hypothesized that managers’ ethnocentrism is directly related to program standardization, whereas cultural distance and QOL orientation are inversely related to program standardization. Furthermore, it is hypothesized that both ethnocentrism and QOL orientation are likely to moderate the relationship between cultural distance and program standardization. That is, cultural distance is likely to affect program standardization more for managers who have a high QOL orientation (or low ethnocentrism) than for managers who have a low QOL orientation (or high ethnocentrism). Cross-cultural comparisons of the three attitudinal variables and degree of standardization between U.S. managers and South Korean managers also have been explored. Specifically, it is hypothesized that compared with South Korean managers, U.S. managers are more likely to be characterized by high cultural distance, low ethnocentrism, and a high QOL orientation, and by a low degree of commitment to program standardization. Hypothesis were tested through an experiment using convenience samples of American and Koreans who were enrolled in MBA programs in the United States and South Korea. Results provide moderate support for the hypotheses. Implications are discussed.en
dc.description.degreePh. D.en
dc.format.extentxiii, 276 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-06062008-152058en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-06062008-152058/en
dc.identifier.urihttp://hdl.handle.net/10919/38049en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V856_1996.L44.pdfen
dc.relation.isformatofOCLC# 34664324en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V856 1996.L44en
dc.titleThe effects of managers' cultural distance, ethnocentrism, and quality-of-life (QOL) orientation on program standardizationen
dc.typeDissertationen
dc.type.dcmitypeTexten
thesis.degree.disciplineBusinessen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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