Evolving Landscape of Partnerships of U.S. Destination Marketing Websites: External Hyperlinks From 1999 to 2018

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dc.contributor.authorZach, Florian J.en
dc.contributor.authorBaggio, Rodolfoen
dc.contributor.authorXiang, Zhengen
dc.date.accessioned2023-03-03T13:00:13Zen
dc.date.available2023-03-03T13:00:13Zen
dc.date.issued2023-03-01en
dc.date.updated2023-03-03T11:47:49Zen
dc.description.abstractHyperlinks to external websites are a reflection of partnerships of destination marketing organizations (DMOs). This longitudinal study investigates the external hyperlinks placed on the home page of U.S. state tourism websites from 1999 to 2018. Our analysis shows that the landscape of DMO partnerships underwent considerable growth; however, the growth was distributed unevenly among categories of partners, particularly as social media became increasingly dominant. State DMOs appeared to be changing their external partnerships quite often, while their strategy was likely influenced by technological innovation, policy, and destination-specific issues. Based on these findings, the authors discuss the study implications and provide suggestions for future research.en
dc.description.versionAccepted versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1177/10963480231159055en
dc.identifier.eissn1557-7554en
dc.identifier.issn1096-3480en
dc.identifier.orcidZach, Florian [0000-0003-0243-4913]en
dc.identifier.orcidXiang, Zheng [0000-0003-2608-4882]en
dc.identifier.urihttp://hdl.handle.net/10919/114031en
dc.language.isoenen
dc.publisherSAGEen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.titleEvolving Landscape of Partnerships of U.S. Destination Marketing Websites: External Hyperlinks From 1999 to 2018en
dc.title.serialJournal of Hospitality & Tourism Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2023-01-22en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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