Gauging innovation worth for airlines

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dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorSanta-María, María Jesúsen
dc.date.accessioned2024-07-31T17:12:56Zen
dc.date.available2024-07-31T17:12:56Zen
dc.date.issued2012-05-01en
dc.description.abstractThis article examines the extent to which innovations enhance airline value. For this purpose, we measure the effect that airline innovations have on its market value. An increase in the market value is significantly found when an airline announces an innovation. Not all innovative actions are equal; while innovations related to " advanced customer segmentation" and " new technologies" bring about similar gains, thereby having the same effects on the airline value, when compared to the innovative new business models, the formers significantly outperform the latter. en
dc.description.versionAccepted versionen
dc.format.extentPages 9-11en
dc.format.extent3 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1016/j.jairtraman.2011.08.005en
dc.identifier.issn0969-6997en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120799en
dc.identifier.volume20en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000302046400004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectAirline innovationen
dc.subjectAirline firm valueen
dc.subjectReturns for Iberia airlinesen
dc.titleGauging innovation worth for airlinesen
dc.title.serialJournal of Air Transport Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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