Online engagement and persistent reactions to social causes: The black-owned business attribute

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dc.contributor.authorLiu, Xianweien
dc.contributor.authorHan, Meinien
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorLi, Chunhongen
dc.date.accessioned2022-01-13T12:40:47Zen
dc.date.available2022-01-13T12:40:47Zen
dc.date.issued2022-02-01en
dc.date.updated2022-01-13T12:40:45Zen
dc.description.abstractThe persistence of COVID-19 exerts an unprecedented impact on the tourism and hospitality industry and the Black-owned businesses had been hit disproportionately harder than any other racial group. Many platforms (e.g., Airbnb and Yelp) have run a series of campaigns to support Black-owned businesses. Determining whether these campaigns are effective in attracting supports from consumers or just merely promotional is key. Based on the theoretical framework of Hennig-Thurau et al. (2004) and Aldous et al. (2019) and data collected from Yelp, this study reveals that higher levels of engagement produce persistent reactions. Specifically, the rating support lasts for one month and then vanishes; the review support increases for three months and then gets reversed; and the verbal support lasts for three months but does not get reversed. The findings of this study contribute to theories of online engagement and provide direct implications for platforms involving social campaigns in business practice.en
dc.description.versionAccepted versionen
dc.format.extent5 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 104407 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2021.104407en
dc.identifier.eissn1879-3193en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttp://hdl.handle.net/10919/107589en
dc.identifier.volume88en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000703665200002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectCOVID-19 and businessen
dc.subjectLife Sciences & Biomedicineen
dc.subjectEnvironmental Studiesen
dc.subjectHospitality, Leisure, Sport & Tourismen
dc.subjectManagementen
dc.subjectEnvironmental Sciences & Ecologyen
dc.subjectSocial Sciences - Other Topicsen
dc.subjectBusiness & Economicsen
dc.subjectSocial campaignsen
dc.subjectOnline engagementen
dc.subjectYelpen
dc.subjectBlack-owned businessesen
dc.subjectSport, Leisure & Tourismen
dc.subject1504 Commercial Servicesen
dc.subject1505 Marketingen
dc.subject1506 Tourismen
dc.titleOnline engagement and persistent reactions to social causes: The black-owned business attributeen
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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