Racial discrimination in online booking: how profile pictures affect host behaviors and platform actions

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dc.contributor.authorLi, Chunhongen
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorLiu, Xianweien
dc.date.accessioned2024-08-23T17:13:19Zen
dc.date.available2024-08-23T17:13:19Zen
dc.date.issued2024-08-13en
dc.description.abstractResearch has shown that racial discrimination is detrimental to the ethnic minorities in accommodation and hospitality sectors. However, whether racial discrimination happens during the stage of online booking before check-in remains unclear. Leveraging a natural experiment of the anti-discrimination policy implemented on Airbnb and face recognition techniques to identify the racial information of hosts and guests, this study reveals that racism from hosts against ethnic guests indeed exists during the stage of online booking. The results indicate that the monthly proportion of ethnic guests increases 5% after the launch of anti-discrimination policy. We also find that discrimination exists between ethnic hosts and ethnic guests, which was not documented in previous studies. Moreover, the anti-discrimination policy in relieving racism plays a bigger role among hosts with severe racial discrimination. These findings are critical for online booking platforms to set anti-discrimination policies.en
dc.description.versionAccepted versionen
dc.format.extentPages 1-9en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1080/19368623.2024.2389553en
dc.identifier.eissn1936-8631en
dc.identifier.issn1936-8623en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120999en
dc.language.isoenen
dc.publisherInforma UK Limiteden
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectracial discriminationen
dc.subjectethnic minoritiesen
dc.subjectaccommodation platformen
dc.subjectface recognitionen
dc.subjectnatural experimenten
dc.titleRacial discrimination in online booking: how profile pictures affect host behaviors and platform actionsen
dc.title.serialJournal of Hospitality Marketing and Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherNoteen
pubs.organisational-groupVirginia Techen
pubs.organisational-groupVirginia Tech/Pamplin College of Businessen
pubs.organisational-groupVirginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-groupVirginia Tech/All T&R Facultyen
pubs.organisational-groupVirginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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